Shashank Imarati
About

A marketer who builds.A founder who markets.

The two sides have made each other significantly better.

When I was 16, my mother ran a dance school that wasn't getting enough students. I knew nothing about marketing. But I knew how to build a website. So I built one. Registrations went up. That was it. That was the moment. I've been chasing that feeling ever since.

That's still how I work. No playbook? Great. I'll write one.

Shashank in the mountains
Somewhere between yes to a bad idea and yes to a good one.

I grew up playing cricket in Dharwad, Karnataka at state level. Moved to Canada in 2018, discovered soccer, and now I play twice a week like my ego depends on it. I have trekked the Himalayas, jumped out of a plane in Dubai, bungee jumped off a bridge, and said yes to enough bad ideas that I've stopped second-guessing the good ones. That mindset shows up at work constantly.

I play tabla. I am learning flute. Somewhere in between all of that, I became the person people call when they want to actually understand AI without sitting through a boring webinar about it.

Now based in Arlington, Virginia with my wife and our kid. Still building things on weekends. Still smiling on Mondays. The flute is a work in progress.

Career

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Motus

Arlington, VA · USA
Senior Product Marketing Manager
Sep 2025 — Present · < 1 yr

Built the entire SMB GTM motion from zero: messaging framework, ROI calculators, AI demo prototype, website revamp. CMO recognized for innovation at 6-month mark.